In 2007 Tri-County Produce and Rincon Broadcasting created a special Holiday “ Food for Families” Food Drive Campaign. John Dixon, general manager of Tri-County Produce, put together an amazing challenge promotion that gathered donations from their customers, plus Tri County Produce generously matched the gift. “The customers really got into it, loved how easy it was to donate and were very grateful to be able to help,” said Dixon.
The campaign was such a tremendous success that Tri-County Produce owners Jim and John Dixon participated again last year.
The 2008 Opportunity: Dixon is once again offering customers the opportunity to donate a bag of potatoes or carrots, or to give $15.00 for a family pack of produce. Registers are set with item buttons for these particular items, and Dixon has created a contest for the employee who "sells" the most, receiving the most donations.
The Foodbank is very grateful for the wonderful support from John Dixon and his staff have given us. The creative effort they put into the food drive is wonderful and inspiring. We look forward to other organizations and businesses being as creative in helping us feed the hungry of Santa Barbara County.
