http://www.digitaljournal.com/pr/2068907
California food bank receives donations from free mobile app.
STAMFORD, CT, July 22, 2014 — foodtweeks, a free app that combines weight management with feeding the hungry, announced that the Foodbank of Santa Barbara County in Santa Barbara, CA has joined the ranks of foodtweeks-affiliated food banks. With the Foodbank of Santa Barbara County reportedly feeding 1 in 4 people in the community, receiving donations from foodtweeks will support the food banks ability to provide hunger relief.
Each time a foodtweeks user reports “tweeking” (cutting calories from their food), Foodbank of Santa Barbara County will receive donations from foodtweeks, enabling the food bank to distribute an equal number of nutritious calories to hungry families. Keeping the users satisfied and healthy and providing the same for the struggling families gives users double the benefit.
“Foodbank of Santa Barbara County is excited that foodtweeks has chosen to support us and other food banks nationwide. It’s especially wonderful because foodtweeks inspires healthy eating which is an important part of our mission,” said Erik Talkin, CEO of Foodbank of Santa Barbara County.
foodtweeks makes it possible for weight-conscious consumers to be “heroes” who serve their communities by feeding the hungry, and all while cutting calories from their favorite foods in an easy, enjoyable way. foodtweeks is a product of Walker Health Labs, designers of surprising commercial solutions that also make a difference for big social problems. They have designed a way for users to make an even bigger impact by posting a “tweek” on Facebook or Twitter which doubles or triples each donation.
“foodtweeks is proud and excited to support Foodbank of Santa Barbara County,” said Elisa Shannon, foodtweeks Executive Vice President of Partnership Development. “Foodbank of Santa Barbara County is a highly committed and respected organization that provides outstanding service to food-insecure members of our community.”
foodtweeks offers a unique approach to weight management. Users simply tell the app what food they are thinking of buying, eating or preparing. The app instantly displays images of suggested “tweeks” that remove enough calories to make a positive difference – but not in a way that changes the taste or leaves users hungry.
foodtweeks maintains a crowd-sourced picture database of more than 44,000 small changes that show users how to “tweek” everything from a particular brand of cheeseburger at a national restaurant chain to grocery store purchases, and homemade dishes of every kind.
foodtweeks is rapidly expanding its partner-base to food banks all across the nation, with more joining each week, said Ms. Shannon, herself a former food bank executive. Food banks that wish to affiliate with foodtweeks may contact Ms. Shannon by email at elisa@foodtweeks.com.
Jay Walker, the inventor of foodtweeks , is also the chairman of Patent Properties and curator of TEDMED, the health and medicine edition of the famous TED conference. A noted entrepreneur, Mr. Walker has founded three companies that serve more than 50 million customers. He is best known as the creator of Priceline, which brought a new level of value to the travel industry.
foodtweeks is a free mobile phone app that helps people better manage their weight while feeding the hungry at the same time. Its goal is to change the way people view their food while ending food insecurity in America.
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